<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Defamer Australia &#187; viral marketing</title>
	<atom:link href="http://www.defamer.com.au/tags/viral-marketing/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.defamer.com.au</link>
	<description>Celebrity Gossip and Pop Culture from Australia and Hollywood</description>
	<lastBuildDate>Fri, 19 Mar 2010 03:56:52 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.9.2</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>Viral Marketing: Hollywood&#8217;s Bridge To Nowhere</title>
		<link>http://www.defamer.com.au/2009/10/viral-marketing-hollywoods-bridge-to-nowhere/</link>
		<comments>http://www.defamer.com.au/2009/10/viral-marketing-hollywoods-bridge-to-nowhere/#comments</comments>
		<pubDate>Mon, 12 Oct 2009 19:44:43 +0000</pubDate>
		<dc:creator>Richard Rushfield</dc:creator>
				<category><![CDATA[Big Screen]]></category>
		<category><![CDATA[journalismisms]]></category>
		<category><![CDATA[marketing follies]]></category>
		<category><![CDATA[paranormal activity]]></category>
		<category><![CDATA[the blair witch project]]></category>
		<category><![CDATA[viral marketing]]></category>

		<guid isPermaLink="false">http://www.defamer.com.au/?p=346093</guid>
		<description><![CDATA[Couples Retreat may have won the weekend US box office crown, but the big buzz is about Paranormal Activity, a little no-budget horror film that&#8217;s on the brink of becoming the Next Big Movie To Change Everything.
At the box office this weekend, Paranormal Activity, the made-on-a-shoestring flick about a couple attempting to videotape the ghost [...]]]></description>
		<wfw:commentRss>http://www.defamer.com.au/2009/10/viral-marketing-hollywoods-bridge-to-nowhere/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Innocent Trees Are the Latest Victims in Insidious Anti-&#8217;Sarah Marshall&#8217; Campaign</title>
		<link>http://www.defamer.com.au/2008/03/innocent_trees_are_the_latest_victims_in_insidious_antisarah_marshall_campaign-2/</link>
		<comments>http://www.defamer.com.au/2008/03/innocent_trees_are_the_latest_victims_in_insidious_antisarah_marshall_campaign-2/#comments</comments>
		<pubDate>Wed, 26 Mar 2008 15:00:00 +0000</pubDate>
		<dc:creator>Defamer Hollywood</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[forgetting sarah marshall]]></category>
		<category><![CDATA[jason segal]]></category>
		<category><![CDATA[judd apatow]]></category>
		<category><![CDATA[viral marketing]]></category>

		<guid isPermaLink="false">http://www.defamer.com.au/2008/03/innocent_trees_are_the_latest_victims_in_insidious_antisarah_marshall_campaign-2.html</guid>
		<description><![CDATA[While we appreciate the earnest viral efforts of studio marketers on behalf of Cloverfield, The Dark Knight and even half-assed fare like Quarantine, there&#8217;s a strangely revolting quality to the derisive, almost misogynist analogue throwback accompanying the new Apatow Assembly Line comedy Forgetting Sarah Marshall. So much so that a mad bomber is fighting off [...]]]></description>
		<wfw:commentRss>http://www.defamer.com.au/2008/03/innocent_trees_are_the_latest_victims_in_insidious_antisarah_marshall_campaign-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Batman Nemesis Doubles Average Fanboy Correspondence</title>
		<link>http://www.defamer.com.au/2008/03/batman_nemesis_doubles_average_fanboy_correspondence-2/</link>
		<comments>http://www.defamer.com.au/2008/03/batman_nemesis_doubles_average_fanboy_correspondence-2/#comments</comments>
		<pubDate>Fri, 29 Feb 2008 22:47:00 +0000</pubDate>
		<dc:creator>Defamer Hollywood</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[batman]]></category>
		<category><![CDATA[dark knight]]></category>
		<category><![CDATA[viral marketing]]></category>
		<category><![CDATA[warner bros.]]></category>

		<guid isPermaLink="false">http://www.defamer.com.au/2008/03/batman_nemesis_doubles_average_fanboy_correspondence-2.html</guid>
		<description><![CDATA[ In a savvy bit of viral marketing set to reclaim Warner Bros.&#8217; Dark Knight campaign from the near-disaster of votive-and-flower-ready Why So Serious? multiplex displays, Batman fans are encouraged to stopwhatthey&#8217;redoingRIGHTNOW and allay their post-Ledger apprehensions at IBelieveinHarveyDent.com. There, Gotham City district attorney Harvey Dent &#8212; a/k/a eventual Caped Crusader nemesis Two Face &#8212; [...]]]></description>
		<wfw:commentRss>http://www.defamer.com.au/2008/03/batman_nemesis_doubles_average_fanboy_correspondence-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
