viral marketing
Big Screen
Viral Marketing: Hollywood’s Bridge To Nowhere
6:44AM Richard Rushfield | Couples Retreat may have won the weekend US box office crown, but the big buzz is about Paranormal Activity, a little no-budget horror film that’s on the brink of becoming the Next Big Movie To Change Everything. More »
Innocent Trees Are the Latest Victims in Insidious Anti-’Sarah Marshall’ Campaign
2:00AM Defamer Hollywood | While we appreciate the earnest viral efforts of studio marketers on behalf of Cloverfield, The Dark Knight and even half-assed fare like Quarantine, there’s a strangely revolting quality to the derisive, almost misogynist analogue throwback accompanying the new Apatow Assembly Line comedy Forgetting Sarah Marshall. So much so that a mad bomber is fighting off those Universal billboards and bus placards with a guerilla campaign that we can’t determine is the real deal or just some second wave of the studio’s low-concept offensive. Help us decide after the jump. More »
