unhitched

Fox’s Promotional Campaign For ‘Unhitched’ Goes To The ‘Seinfeld’ Well Twice Too Often

8:53AM Mark Graham | Despite the dearth of new programming options on television these days, successfully launching a new show can still be quite the challenge. Fox’s new show, Unhitched, is no exception. While it has a strong pedigree (EP’d by The Farrelly Brothers), there’s still a lot of work to be done in getting viewers to pay attention to a show that has no stars (we crush on Rashida Jones, too, but her name doesn’t exactly equate to appointment viewing). And although the show debuted strong when it aired this Sunday (Mediaweek reported a 4.5/7 in overnights, good for a 92% hold from its Family Guy lead-in), the suits at Fox are taking no chances in their promos for the show. Their latest work invokes not one, not two but THREE quotes from TV scribes who compared the show to Seinfeld. Subtle, it is not. As for its effectiveness, we’ll just have to wait and see. Oh, and for what it’s worth, we liked the pilot quite plenty. [Fox] WATCH VIDEO More »

Fox And Farrellys Feed Free Franks!

11:48AM Seth | Craving a Pink’s hot dog, but were hoping to wait until the lines creep up towards Sunset before making the trip? Then you might want to swing by on Friday or Saturday, as Fox has decided to extend the themed lunch promotions that have delighted patrons of the News Café for years (dating right back to their Late Show Starring Joan Rivers pulled pork sandwiches in 1986) to the general public. That’s right: “the ‘Wieners’ Who Brought You There’s Something About Mary and Dumb & Dumber” are pleased to provide the first 500 customers to arrive at the landmark tubesteak stand a complimentary “Unhitched Dog,” along with your choice of Farrelly Bros.-themed condiments, including tangy There’s Something About Mary hair-gel-onnaise. Enjoy! More »

Brave Fox Exec Lets Assistants Play Around With His Midseason Schedule A Little Bit

6:30AM Defamer Hollywood | While most industry executives are content to let their assistants carry out their primary functions – lying to unwanted callers about their current whereabouts, caffeinated-beverage procurement, Blackberry target practice – without a second thought as to how they might be utilised in less brain-numbing tasks, progressive Fox scheduling guru Preston Beckman recently offered his underlings a chance to partake in the TV-magic-making process in a meaningful way. Briefly freeing the assistants from their chains, he invited his young staffers, who conveniently fell within the demographic sweet spot midseason sitcom Unhitched is targeting and wouldn’t require the $50 stipend he’d otherwise have to waste on focus group cattle, to help him solve a problem. Reports Variety : More »