10:55AM Defamer Hollywood | For all the veins of
Dark Knight interest Warner Bros. has opened among
stampeding fanboys,
late-night talk-show hosts and, er,
Michael Bay, at the end of the day nothing succeeds like success. To wit: When your showtimes — midnight to 6 a.m. in some markets —
become national news, you can probably just put the campaign on cruise-control and move on to the next film: