shoot em up

The LA Times Is Doing Exciting Things In The Cake-Scented Movie Promotion Space

4:30AM Defamer Hollywood | With the family-friendly nature of Mr. Magorium’s Wonder Emporium probably precluding the possibility of a cutting-edge web campaign featuring clips of Dustin Hoffman trying to blow away the child patrons of his magical toy store with a gun made of enchanted Tinker Toys, the marketers at Fox Walden have decided to instead gently push the envelope of the print medium, bringing the first! ever! ad that uses scented ink to simulate the smell of cake for understimulated LAT readers. Adorable! More »

Clive Owen Embraces Joys Of Exposing Babies To Heavy Artillery

7:00AM Defamer Hollywood | New Line’s upcoming gun-porn action flick Shoot ‘Em Up has already demonstrated the entertaining merits of ripping off a few rounds in the direction of an armoured baby. But according to the movie’s star, burgeoning imperiled-infant junkie Clive Owen, the real value for America is when you strip them of their defenses and chuck the helpless pawns into a steady stream of danger: “[T]he babies were great. I wish we could have put the babies in even more dangerous situations because they centred the action sequences.” More »

New Line Would Like To Help You Bullet Proof Your Baby

7:00AM Defamer Hollywood | In an inspired online promotion guaranteed to be warmly embraced by both new parents and gun-control enthusiasts alike, the always-innovative, viral-happy New Line marketing team has has produced the tie-in site Bullet Proof Baby for their upcoming Shoot ‘Em Up, where potential moviegoers can dream about purchasing a wide array of consumer goods (toddler-tazers, armoured cribs, My First Gas Mask) that might protect their newborn children against the kind of comically hyperbolic violence they’ll soon enjoy at their local multiplex. While the site lacks the immersive interactivity of New Line’s infamous “Go Down On Paul Walker’s Virtual Wife” game, watching a proud mum fire a machine gun at a crib does provide a higher entertainment level overall; and, unlike its misguided Number 23 campaign, at least the baby survives this time. Bullet Proof Baby [bulletproofbaby.net] More »