3:15AM Defamer Hollywood | It’s almost impossible to conceive of a publicist earning a legend these days for much beyond
sexuality crisis management or the degree to which s/he
lies to Page Six. All the more reason to miss Warren Cowan, one of Hollywood’s original Power Flacks who
passed away Wednesday at the age of 87. After founding his seminal firm Rogers & Cowan with his mentor Henry C. Rogers in 1950, Cowan went on to make his name as the press agent for everyone from Frank Sinatra to Elizabeth Taylor to Paul Newman to Audrey Hepburn to Ronald Reagan. He never fully retired, either, selling R&C in 1988 and later launching another influential firm, Warren Cowan and Associates, which further capitalized on his earlier revolutions in Oscar campaigning.