Apart from the bold statements by movie-titling consultants about the high importance of... movie-titling consultants ("When movie titles don't work, studios are leaving potential earnings on the table," says one), Josh Friedman's LA Times survey of movie titles lost, found, revised and re-revised yields a handful of worthwhile historical nuggets we'd never surmised. Like Annie Hall was originally named Anhedonia — "a term for the inability to experience pleasure" — and our beloved Beverly Hills Chihuahua was conceived with the weak-arse working title South of the Border. After the jump, the experts show off with the good and the bad, and we leave the ugly up to your fertile imaginations.

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