news breakfast

ABC2’s News Breakfast Stealing Viewers From Sunrise And Today!

11:06AM Jess McGuire | Check out my positive spin! Yes, the brand spankin’ new ABC2 breakfast news program – cleverly titled News Breakfast – has launched, and the Sunrise and Today teams should be quaking in their boots, as the show is already stealing their viewers! Sure, only 8000 for now… but we’ve all gotta start somewhere, right? What if they launched a live three-hour TV breakfast news show and nobody watched? It was a question the ABC2 News Breakfast team were digesting yesterday. Ratings showed only 8000 people nationally tuned in to watch the digital channel show. According to OzTam figures (which are not to be questioned), absolutely no one in Melbourne, Brisbane, and Perth bothered to tune in. More »