journalismisms

Friday, October 30, 2009
Big Screen

How Does A Michael Jackson Hype Happen?

1:42PM Richard Rushfield | For months, the entertainment press has, with its relentless hype, all but guaranteed us that This Is It, the Michael Jackson rehearsal documentary would become if not the highest grossing film of all time, certainly one of the top three. More »
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Tuesday, October 13, 2009
Big Screen

Viral Marketing: Hollywood’s Bridge To Nowhere

6:44AM Richard Rushfield | Couples Retreat may have won the weekend US box office crown, but the big buzz is about Paranormal Activity, a little no-budget horror film that’s on the brink of becoming the Next Big Movie To Change Everything. More »
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Saturday, September 19, 2009
People

Gawker’s Guide To Coverage Of Rolling Stone’s Megan Fox Coverage

8:57AM Richard Rushfield | In the most misguided media decision of the decade, Rolling Stone opted to let online readers look at the pictures from their recent Megan Fox cover story, but held back the text from the internet, making them pay for words. More »
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