indiana jones 4
New Viral Ad Suggests Only a Drunk Would Buy ‘Indiana Jones 4′ on DVD
8:15AM STV | In fairness, Indiana Jones and the Kingdom of the Crystal Skull doesn’t have much going for it in terms of viral marketing potential; it’s not as though Ow Shia’s Balls brand jockstraps or My First Carnivore Ant Farm sets were on backorder when the film opened last May. But one savvy (if completely incongruous) cross-promotion has indeed sold out in advance of Indy 4’s DVD release Oct. 14: Crystal Head Vodka, pimped by unassuming pitchman and Indy franchise alum Dan Aykroyd on a Web site making the rounds today. Despite the overall conceptual stupidity that uncannily mirrors the film it intends to sell, the set-up nevertheless extends all the way to a popular liquor site that turns you away when adding Crystal Head to your cart. So relax, parents! It’s safe for your kids — or at least safer than Scooby-Doo’s disastrous Rummy Rum Rum!™ tie-in from a few years back. Matthew Lillard still hasn’t recovered from that one. [Crystal Head Vodka] More »
George Lucas Promises ‘Indiana Jones 5′ With More Unified, Progressive Spirit of Audience- Loathing
7:00AM STV | Look, just because we want to see the guy locked up for crimes against our (and most others’) childhoods doesn’t mean we despise George Lucas. We’re getting there, of course, but there’s no denying that beneath that wavy tuft of white hair and sprawling wattle is a thoughtful, brilliant, self-made billionaire whose accomplishments as a single father aren’t far behind those of the Star Wars franchise he clearly so yearns to destroy. More »
Today in Cannes Hell: Indy, Indy, Indy! (And Harvey and Woody)
3:35AM Defamer Hollywood | The first-in-the-world hype accompanying Indiana Jones and the Kingdom of the Crystal Skull’s premiere at Cannes appears to remain the only story of interest to most festivalgoers, with everything from live-blogs of the screening to more meditative reads (”I was bored out of my mind,” writes A.O. Scott) peppering the spectrum of feedback. Of course there’s always Harvey Weinstein, who continues his Cannes dealings with impunity despite our corporate death sentence leveled last week. And people actually seem to like Woody Allen’s latest! It’s the ’80s all over again!
Even Hours of Instant Messaging Can’t Help Us Make Sense of ‘Indiana Jones 4′
2:50AM Defamer Hollywood | Indiana Jones and the Kingdom of the Crystal Skull has been unveiled at last for international critics, and with most verdicts coming in mixed to above-average, our discriminating tastes still found much left to be desired. Defamer editor Seth Abramovitch and senior editor S.T. VanAirsdale attended yesterday’s screenings in Los Angeles and New York, respectively, after which the slow process of psychological reckoning and franchise restoration began the only way they knew how: via instant messaging. More »
