8:53AM Defamer Hollywood | Among the paucity of feel-good stories to emerge from this year’s Academy Awards, few out-heartwarmed that of
Once’s buskers-turned-Oscar winners Glen Hansard and Marketa Irglova. Even fewer,
reports Time Magazine, can yield the kind of cross-media windfall spawned by their strategically marketed songcraft:
The duo, who have performed in relative obscurity under the name The Swell Season since 2006, now have an Oscar and a Grammy. Once is the best-selling album on iTunes and the #9 DVD on Amazon. Their label expects sales of the album to triple in the next week.
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