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	<title>Defamer Australia &#187; failures</title>
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	<link>http://www.defamer.com.au</link>
	<description>Celebrity Gossip and Pop Culture from Australia and Hollywood</description>
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		<title>Things You Were Supposed To Take Seriously: &#8216;Drinkability&#8217;</title>
		<link>http://www.defamer.com.au/2010/03/things-you-were-supposed-to-take-seriously-drinkability/</link>
		<comments>http://www.defamer.com.au/2010/03/things-you-were-supposed-to-take-seriously-drinkability/#comments</comments>
		<pubDate>Tue, 16 Mar 2010 14:13:28 +0000</pubDate>
		<dc:creator>Hamilton Nolan</dc:creator>
				<category><![CDATA[Flotsam & Jetsam]]></category>
		<category><![CDATA[alcohol]]></category>
		<category><![CDATA[bad ideas]]></category>
		<category><![CDATA[beer]]></category>
		<category><![CDATA[bud light]]></category>
		<category><![CDATA[budweiser]]></category>
		<category><![CDATA[bullshit]]></category>
		<category><![CDATA[drinkability]]></category>
		<category><![CDATA[failures]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[wtf]]></category>

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The most surprising revelation in Ad Age&#8217;s story on Bud Light&#8217;s failed &#8220;Drinkability&#8221; ad campaign is that &#8220;Drinkability&#8221; was apparently supposed to be an actual thing &#8211; the &#8220;ideal rational benefit,&#8221; the consultants said. Haha. Really? Shut up. Really? &#8220;Drinkability?&#8221;
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		<title>Do Not Fear The Tivo-Proof Commercial</title>
		<link>http://www.defamer.com.au/2010/01/do-not-fear-the-tivo-proof-commercial/</link>
		<comments>http://www.defamer.com.au/2010/01/do-not-fear-the-tivo-proof-commercial/#comments</comments>
		<pubDate>Tue, 19 Jan 2010 17:41:19 +0000</pubDate>
		<dc:creator>Hamilton Nolan</dc:creator>
				<category><![CDATA[Small Screen]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[failures]]></category>
		<category><![CDATA[grasshoppers]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[tivo]]></category>

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Oh no, a company has allegedly invented a Tivo-proof commercial. The little grasshopper mascot stays directly in the centre of the screen, see, so even if you fast-forward, you&#8217;ll remember&#8230; a cartoon grasshopper. Keep trying, fuckers. [Adrants]
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		<title>Dear Kate Hudson: Where Did It All Go Wrong?</title>
		<link>http://www.defamer.com.au/2008/09/dear_kate_hudson_where_did_it_all_go_wrong-2/</link>
		<comments>http://www.defamer.com.au/2008/09/dear_kate_hudson_where_did_it_all_go_wrong-2/#comments</comments>
		<pubDate>Tue, 23 Sep 2008 21:30:00 +0000</pubDate>
		<dc:creator>Defamer Hollywood</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[american pie]]></category>
		<category><![CDATA[dane cook]]></category>
		<category><![CDATA[failures]]></category>
		<category><![CDATA[jason biggs]]></category>
		<category><![CDATA[kate hudson]]></category>
		<category><![CDATA[my best friends girl]]></category>

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		<description><![CDATA[With My Best Friend&#8217;s Girl abysmal box office performance last weekend now behind us, we&#8217;ve been pondering the fallout of some of film&#8217;s stars. Obviously Jason Biggs is always going to be known as the dude who stuck his peen in an apple pie. And Dane Cook&#8217;s MySpace rants have gotten more views than all [...]]]></description>
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