drama
Are Nine Biting Off More New Media Than They Can Chew With ‘Scorched’?
12:47PM Clem Bastow | It’s a new media frenzy over at Channel Nine, where – like everyone else including Sonia Kruger – they are breathlessly awaiting the end of the Olympics so they can play their latest ace. No, not Hole In The Wall – their newest bright hope is Scorched, which is so much more than just a 90-minute telemovie. It is also a completely confusing web presence, a number of fake news services, and some not-very-convincing acted-by-actors YouTube tomfoolery! Yes, Nine are stepping into the 21st century:
“What we’ve created is an integrated story that runs across all the platforms,” director and producer Marcus Gillezeau said.
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