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Why The Racy New Ad Campaign For ‘Gossip Girl’ Will Backfire

8:15AM Molly Friedman | Gossip Girl, the show that the media can’t stop gushing over despite the fact that nobody actually watches it or anything, has of course been renewed for a second season. And in an apparent attempt to lure the large audience of celeb voyeurs that’s currently interested in the cast members’ bi-curious antics off-screen than on, the sultry young things-obsessed marketing crew at the CW has released some “inappropriate” images from the second season’s ad campaign. Thanks to Miley Cyrus and her “scandalous” series of endless flesh-baring spreads, any photos featuring tweenyboppers practically banging each other or doing their best O-face are fine by us. But releasing racy promos like these is a practice long used by GG’s predecessors, and the sleazy plan relying on that old promise that Sex Sells has a history of backfiring in many a series’ pretty little sweat-drenched faces:

Trade Roundup: Desperate Academy Begs WGA For Oscar Answers

7:30AM Mark | · Anxious that the Oscars are approaching and he still has no real idea of whether or the WGA–obviously a little preoccupied with their own issues–intends to grant a waiver for their awards ceremony, Academy president Sid Ganis begs the Guild for answers so that complicated logistical issues can be resolved. “We’re running out time! [desperate punctuation ours],” wails Ganis, pleading for the sweet release of either a simple “yes” or “no.” [Variety] · Hard-to-kill Heroes cheerleader and Official Friend of the Dolphins Hayden Panettiere joins the cast of teen comedy Daydream Nation, possibly opposite a Culkin. [Variety] More »