cockatoo
Turns Out No One Likes A Cockatoo
12:42PM Clem Bastow | Just days after the Erin McNaught-starring “She likes a cockatoo” campaign for winery Cockatoo Ridge caused a stink, then McNaught herself said she thought the campaign was “rude” (and not in a positive dancehall sense), the ads are being pulled.
Cockatoo Ridge, however, will tell you they’ve wound up the campaign because of the price of billboards. Later, some monkeys flew out of our butts.
“The billboards were only ever going to run for two more weeks anyway,” [Cockatoo Ridge managing director Peter] Perrin told Confidential, adding it will then “only run in Sydney and the entire campaign will cease in May”.
Erin admitted this week she was shocked when she first saw the ad, but Perrin insists the slogan wasn’t meant to shock.
“We didn’t think too much about the double-meaning,” he said.
“If we wanted to be silly about it we could have put the ads in FHM magazine or something, but that’s not what we are about.”
“We didn’t think too much about the double-meaning”?! You mean to say, Mr Perrin, that you employed a bikini model best known for the kerfuffle over topless photos surfacing midway through her Miss Universe campaign, made good use of her cleavage, used the kind of “whoops matron” slogan that might’ve been thought of as a bit much in 1973 Playboy, and you’re saying you DIDN’T think about it too much?
Excuse us for a moment, readers, we’re just going to go jump off our balcony alongside all these winged pigs that are making their first flights! More » 
Mcnaughty Keen To Stress That She Doesn’t Like A Cockatoo
12:56PM Clem Bastow | This latest McNaughty fuss is making our heads spin, and not because of the cheap wine and three-day growth – now she reckons she wasn’t consulted about the Cockatoo Ridge “She likes a cockatoo” (GEDDIT) campaign that is currently ruffling feathers amongst the advertising industry and beyond.
Says McNaught of the ads:
“I wasn’t thrilled with what that line was implying,” Erin said.
She said the company emailed the slogans to her for approval, but it was while she was moving to Melbourne to be in Neighbours and she didn’t see them in her inbox until later.
“When I saw the slogan, I tried to stop them using that one but they said it was too late and they were already being printed. It was pretty disappointing,” she said.
Other Cockatoo Ridge billboards display McNaught with slogans “Who’s a cheeky girl then” and “McNaughty but nice”.
“I didn’t have a problem with the other two because they are in good fun,” she said.
“But that one was a bit rude.”
We’re inclined to believe McNaught – there’s nothing Australia likes more than a bit of slut-shaming, even when – as in McNaught’s case – said “sluttiness” comes from little more than an ‘I was young and needed the money’ photoshoot pre-fame.
She has a steady boyfriend, after all – but then, “She likes a cock or… actually, just the one” probably didn’t wash with the blokes in marketing.
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Mcnaughty In Trouble Again
11:15AM Clem Bastow | Poor old Erin McNaught just can’t seem to catch a break, although this time we’re inclined to agree with the naysayers.
In short, there’s a bit of a kerfuffle regarding McNaughty’s appearance in Cockatoo Ridge’s new “She likes a cockatoo” ad campaign.
GEDDIT? A COCK OR TWO?
Lordy, there’s a party down the bottle-o – it’s like it’s 1956 and everyone’s invited!
The wine label’s managing director Peter Perrin defended the campaign, stating: “It’s time for the brand to shake off its old image and get in the minds of mainstream younger Australian and European wine lovers.”
McNaught wasn’t red-faced over the ad series’ sexual references either.
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