Back in the good old days of the web - say, circa April of 2007 - when one's CAA-backed, Will Ferrell-supported comedy video-sharing site had an amusing clip starring an attention-grabbing A-list talent one wished would go "viral," one simply posted it and let the internets work their magic, confident that endlessly forwarded links would efficiently deliver their work to the eyeballs of bored employees across the globe. Now, however, we live in far more complicated times, when newly retained PR firms dare not leave anything to chance, as evidenced by this e-mail invitation enlisting the help of the "internet press" to turn Bill Murray into Funny or Die's next drunken, swearing baby:
FUNNY OR DIE INVITES YOU TO PARTICIPATE IN A SPECIAL INTERNET PRESS PREVIEW OF "FCU: FACT CHECKERS UNIT" AN UPCOMING FUNNYORDIE.COM EXCLUSIVE WEB SHORT STARRING BILL MURRAY, THURSDAY, SEPT. 6
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