4:46PM Clem Bastow | New Woman, the mag that was never quite saucy enough to muscle in on the Cosmo/Cleo crowd, not fashionable enough for the Marie Claire/Harpers Bazaar crew, and not quite grown-up enough for the Women’s Weekly audience, is
set to close at the end of April.
Since publishing behemoth ACP took over Emap Australia’s titles last year, they have apparently noted New Woman’s “challenges”, which in mag publishing trade-speak essentially translates as “it’s fucked”.
ACP Magazines chief executive Scott Lorson said ACP had made the decision to close down the magazine “sooner rather than later”.
“The title has enjoyed some success in the past, but has struggled to establish a unique and sustainable position in the highly competitive women’s lifestyle category,” Mr Lorson said.
“When we purchased the Emap business, we were aware of the significant challenges facing New Woman.”
Don’t be too quick to shed a tear for the staff, however, as ACP are particularly good at absorbing and reabsorbing staff from one magazine to another – witness the career trajectory of, for example, Mia Freedman (through the revolving doors of Cosmo, Dolly and so forth) and Paula Joye (from Cleo to Madison) and Bronwyn McCahon (Cosmo to Dolly and back to Cosmo).
More »
