ad wizards

Harrison Ford And The Kingdom Of The Crystallized Chest Wax

3:15AM Molly Friedman | With all the magnetized baked potatoes and dancing chihuahua sequences in store in this weekend’s Indy 4, it’s no surprise Harrison Ford’s next on-screen project is as simple and easy to understand as possible. As we noted weeks ago, Ford was filming spots for an environmental group that prompted him to step in as copywriter and retool the scripts. And thank goodness he did — who else could have come up with this illuminating dialogue between the grizzly manscaping actor and, well, himself? Apparently, even big boys like Ford wince when hair is ripped from their shiny manly chests using hot wax. And that’s how the environment feels. So get thee to the nearest beauty parlor, shoot the unsmiling waxer a charismatic flirty smirk or two, and save the planet already. More »

Harrison Ford Pulls An Ed Norton, Demands Rewrites On A Pro-Bono Ad Campaign

7:10AM Molly Friedman | When it comes to celebrity endorsements, Harrison Ford isn’t exactly known for splashing his chiseled face across billboards shilling for shower gels and cell phones (Japanese beer, as you’ll see after the jump, is whole ‘nother story). But according to Mediabistro, Ford recently agreed to partner with powerhouse advertising agency BBDO to develop a series of environmentally angled ads. And, apparently, Ford’s developed a case of the Nortons: “He’s finicky about scripts, mainly because he’s so concerned about his voice and face being attached to the project…He’s apparently so finicky that his demanded changes completely decimated a scheduled shoot in Latin America to get the campaign rolling.” More »