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Is Vogue Stealing Photo Shoot Ideas From W?

We know the world is bereft of new ideas, but doesn’t the “Into the Wood” shoot in the September issue of Vogue remind you of something? Like, um, the “Into the Woods” shoot W did two years ago?

In fashion terms, two years may be an eternity, but it’s not too long for us to notice the similarities. Both of these shoots were done by Mert Alas and Marcus Piggott and both feature models in ridiculous get-ups lounging about in the woods during autumn. Sure, the Vogue shoot (above on the right), styled by our hero Grace Coddington, and has a much fairy-tale vibe to it, but knowing about the W shoot (above on the left) just makes it look like a retread of the initial spread by W’s stylist Alex White.

We saw The September Issue, so we know that Anna Wintour remember every skirt, model, and accessory that has been in every issue of the magazine. Either that elephantine memory doesn’t apply to other magazines, or Vogue doesn’t care about its Condé Nast sibling. Either way, Mert and Marcus may need to find a new gimmick. Sorry guys, but shooting celebs as Disney characters is already taken, and it’s all Annie Leibovitz has left.

Some more evidence:

W.

Vogue.

W.

Vogue.

Comments (AU Comments | US Comments)

  • Rumpelstilskin

    Is this the Survival issue of Vogue?

    Rumpelstilskin

  • MissPeacock

    Jezebel basically did this story a week or two ago.

    MissPeacock

  • NicoleItchy

    @MissPeacock: Exactly. So ... "Is Gawker stealing story ideas from Jezebel?"

  • MattGaymon

    @Titania: Ha, you beat me! Isn't it nice to know a lot? And a little bit not.

  • Titania

    Leaves, for Autumn? Groundbreaking.

  • raymi

    i don't think they're that similar really and really all magazines have come autumn is yes, leaves, woods, nature sunbeams, emo.

  • Traedig

    Over the river and through the woods, to Grandmother's House we go...and, that my friends is where they were going with it.

    Traedig

  • Btwbfdimho

    Is Baroness the girl in the last picture?

    Btwbfdimho

  • Jenna

    @MissPeacock: Original credit for spotting Vogue's unoriginality goes to this guy, Sean:

    [commeartiste.blogspot.com]

  • mattchew03

    @Titania: Does anyone have anything else I can possibly use? Antibacterial wipes, perhaps?

  • Martiniman

    Is it me, or has Gawker recently employed a disgruntled ex-Conde Naster? Anna and Vogue are getting a boatload of playtime...and keeping them top of the media dialogue...sorta like Sarah.

    Martiniman

  • PaisleyPajamas

    @Martiniman: Vogue and Conde Naste are the new Julia Allison.

  • MattGaymon

    @Martiniman: It's like MTV's playing music videos again or something, so weird.

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