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This Levi’s full-page tribute to Teddy Kennedy in the weekend NYT was a little weird, now that you mention it. What’s the brand connection? This: Teddy Kennedy always believed Walt Whitman was gay. Levi’s®. Click to enlarge. [Copyranter]
Comments (AU Comments | US Comments)
Its a little saddening. I'm surprised they didn't throw a pair of levis on Michael Jackson.
@homoviper: Gap thoroughly ripped off American Apparel's marketing aesthetic. It's pathetic.
@Heneage: Yeah I don't know my fonts. Just seemed like a calculated effort to look like AA.
homoviper
@scroll_lock: I have not been so disgusted with a group of people's lack of taste since I took that flight with the Uruguayan rugby team in the early 70's.
@irishflyesq: Thank God Madonna won't ever die of exposure.
@scroll_lock: Q. What kind of wood doesn't float?
A. Natalie Wood.
irishflyesq
Walt Whitman was gay, right? Just like this ad campaign.
@scroll_lock: "Levi's: The standard uniform of golddiggers since 1849."
snugbug
@Colonel Mustard: "I'm Grace Kelly and I wouldn't dream of zipping down a hairpin turn without the safety and reliability of my Meineke brakes."
More compelling than Ted Kennedy's 1981 endorsement: "Except for hot interns, nothing comes between me and my Calvins."
Levi's remains appallingly silent on the epidemic of those felled in their prime by the scourge of camel toe.
@skahammer: Like when Sidney Poitier wore a red dress to David Dukes's funeral. "They call me MISS TIBBS!!!"
That's nothing. The whole Vanity Fair article isn't written by Levi, it's written by Levi'sâ„¢.
@skahammer: Much better than the crass buyout of Jayne Mansfield's death by the Ford Motor Company.
@homoviper: i.e., Helvetica? How dare they!
@scroll_lock: Or the Hamburglar's touching, heartfelt eulogy for Julia Child.
This is just like the time Sears Tuffskins jeans mourned the passing of Spiro Agnew.
"The 2% Lycra stretch gives you unparalleled comfort, whether shucking clams for the chowda or fleeing the scene of a late night accident."
What they fail to mention is that the "work that is left to be done" will be completed in India by 12-year old kids earning 3 cents a day.
TabithaIapetus
I really hate Levi's current ad campaign (this as much a part of it as their cheesy ass posters in the subway). Almost as much as I hate The Gap using that American Apparel-y font in their new ads.
homoviper
All caps? Looks like Teddy had a small case of the Kanye West virus.