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This Levi’s full-page tribute to Teddy Kennedy in the weekend NYT was a little weird, now that you mention it. What’s the brand connection? This: Teddy Kennedy always believed Walt Whitman was gay. Levi’s®. Click to enlarge. [Copyranter]

Comments (AU Comments | US Comments)

  • golublog

    Its a little saddening. I'm surprised they didn't throw a pair of levis on Michael Jackson.

  • BBooms

    @homoviper: Gap thoroughly ripped off American Apparel's marketing aesthetic. It's pathetic.

  • homoviper

    @Heneage: Yeah I don't know my fonts. Just seemed like a calculated effort to look like AA.

    homoviper

  • resipsaloquacious

    @scroll_lock: I have not been so disgusted with a group of people's lack of taste since I took that flight with the Uruguayan rugby team in the early 70's.

  • scroll_lock

    @irishflyesq: Thank God Madonna won't ever die of exposure.

  • irishflyesq

    @scroll_lock: Q. What kind of wood doesn't float?
    A. Natalie Wood.

    irishflyesq

  • yourfriendandneighbor

    Walt Whitman was gay, right? Just like this ad campaign.

  • snugbug

    @scroll_lock: "Levi's: The standard uniform of golddiggers since 1849."

    snugbug

  • scroll_lock

    @Colonel Mustard: "I'm Grace Kelly and I wouldn't dream of zipping down a hairpin turn without the safety and reliability of my Meineke brakes."

  • scroll_lock

    More compelling than Ted Kennedy's 1981 endorsement: "Except for hot interns, nothing comes between me and my Calvins."

  • scroll_lock

    Levi's remains appallingly silent on the epidemic of those felled in their prime by the scourge of camel toe.

  • scroll_lock

    @skahammer: Like when Sidney Poitier wore a red dress to David Dukes's funeral. "They call me MISS TIBBS!!!"

  • LatestBy

    That's nothing. The whole Vanity Fair article isn't written by Levi, it's written by Levi'sâ„¢.

  • Colonel Mustard

    @skahammer: Much better than the crass buyout of Jayne Mansfield's death by the Ford Motor Company.

  • Heneage

    @homoviper: i.e., Helvetica? How dare they!

  • skahammer

    @scroll_lock: Or the Hamburglar's touching, heartfelt eulogy for Julia Child.

  • scroll_lock

    This is just like the time Sears Tuffskins jeans mourned the passing of Spiro Agnew.

  • scroll_lock

    "The 2% Lycra stretch gives you unparalleled comfort, whether shucking clams for the chowda or fleeing the scene of a late night accident."

  • TabithaIapetus

    What they fail to mention is that the "work that is left to be done" will be completed in India by 12-year old kids earning 3 cents a day.

    TabithaIapetus

  • homoviper

    I really hate Levi's current ad campaign (this as much a part of it as their cheesy ass posters in the subway). Almost as much as I hate The Gap using that American Apparel-y font in their new ads.

    homoviper

  • mattchew03

    All caps? Looks like Teddy had a small case of the Kanye West virus.

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