Big Screen

Michael Myers Victimised By Weinstein’s Game Of Chicken

While the box office savants are impressed with the better-than-expected grosses of this weekend’s horror flicks — Final Destination 3-D and Halloween Rebooted 2 — the question on many lips is why did this slasher showdown have to happen?

Until this weekend, Hollywood’s code of honour has been revolved around an iron commandment: We do not release more than one horror film per weekend. And thus, since the days of Chaplin and Pickford, no third-tier, shamelessly exploitative attempt to ring dollars out of the pockets of gullible teenagers looking for cheap screams has had to compete on its opening weekend with any other third tier, shamelessly exploitative attempt to ring dollars out of the pockets of gullible teenagers looking for cheap screams.

And thus has Hollywood grown and flourished, its blessings divided equally for its rulers to rejoice.

The opening weekend for these films is especially important as once word gets out of what a low-rent, awful-not-in-a-good-way, tedious march through hell these movies are, their grosses typically fall off something in the range of 99.99999 per cent in their second weekends.

So although Final Destination hauled in $US23.3 million for Warner Brothers this weekend and Halloween 2 brought Papas Weinstein a nothing-to-sneeze at $US17.4 million, the pure tragic dilemma Hollywood is pondering is: why couldn’t Halloween have moved to another weekend (say one closer to, uh, Halloween), letting Final Destination sop up the entire horror shopping dollar of a combined 40.7 this weekend, and then gotten its own $US40 millionish some other week?

The scuttlebutt around town is that Halloween had been booked for this weekend when Final Destination nosed its way onto this precious late summer patch of sand. So, people ask, facing up to that showdown, why couldn’t the Weinsteins see what was clear to the entire world and its grandmother: that Final Destination was clearly the stronger of the two low-rent exploitation franchises (it’s even, as the title suggests, in 3-D), and seeing that, why couldn’t they swallow their scheduling pride and get the f–k out of the way?

As with many things Weinsteins, we can glean motives only through a glass darkly, but a few hypotheses have surfaced about why this tragedy had to happen:

  • Moving the release date was prohibitively costly.
  • There was a belief that FD3-D skews female and H2 skews male so there is room for both.
  • This was the Weinstein’s first window after the Inglourious Basterds release and so they wanted to keep the pipeline pumping.
  • They couldn’t swallow their pride because they can’t swallow their pride. That’s why they they call them Weinsteins after all.

Whatever the true reason, one horror scenario is going to haunt the dreams of Hollywood executives until the end of their days; when studio chiefs go to sleep at night it will be the face of those lost millions looming before them, along with the eternally unknowable spectre of what could have been.

Comments (AU Comments | US Comments)

  • jacobestes

    @SpyMagician: John Madden everybody.

    jacobestes

  • Presidentpez

    @homoviper: Halloween H20 was also released in the late summer.

  • homoviper

    @Macloserboy: The first one was also released in August and did better, right?

    homoviper

  • Spirit Fingers

    My beef was that my movie theater smelled like unwashed teen bodies and nacho pretzel bites. Not to be confused with the underlying spasmodic restlessness of dwindling summer desperation, floppy hair, bright blue chewing gum, (stuck to my shoe, twice in one evening, you pubescent dweebs.) and skinny-jean shenanigans fit for a high-school cafeteria, or Zeus forbid, locker room. Have you ever walked out of a movie theater just based on the sheer number of rabid, rancid, children inhabiting a dwelling? Well, yeah, that was this weekend. About 3 of them, the creatures from the armpit odor haven of doom, asked me to buy them tickets to R rated shows. I. am. so. not. the. one.

    Spirit Fingers

  • SikeChick19

    @SpyMagician: I saw both this weekend and both theaters were surprisingly empty which was great for me because I hate crowded theaters.

  • SikeChick19

    @Deric: As did Zombie's 1st 'reimagining' and it earned the number one spot at the time. Still, would have made more sense for one of the movies to open closer to Halloween (and I'd vote for the one with "Halloween" in the title.

    However, I have to admit to seeing both this past weekend cuz I'm a geeky horrorphile like that.

  • Zanzibar Buck-Buck McFate

    There seems to be alot of horror in the hopper.

  • mrsryan

    @mrsryan: P.S.- I've never been more fulfilled.

    mrsryan

  • mrsryan

    Halloween 2 was just terrible- I wish to hell I'd seen Final Destination 3-D, or anything, or nothing, instead. I checked my email a lot during H2. One time there was some SPAM for herbal viagra and I opened it just to pass the time.

    mrsryan

  • Macloserboy

    Seriously. How bright do you have to be to realize a movie called "Halloween" will do better closer to Halloween!?! But I guess they were afraid of the Saw franchise.

  • RonMwangaguhunga

    *reels from the unfortunate image of the Weinstein's "pumping pipeline"*

  • Deric

    To be fair, Texas Chainsaw Massacre: The Beginning and Employee of the Month opened on the same weekend.

  • SpyMagician

    Could it all be that the situation in the world of entertainment—and especially true in the world of the Weinstein Company—is especially dire? So desperate times call for desperate measures.

    Or... Since most multiplexes don't care about people sneaking in from one theater to another anymore, one film can get the ticket receipts while the other gets the sneak-in and then WHOOMP, competition eliminated?

  • Scooter34

    Final Desitination was clearly the stronger of the two low-rent exploitation franchises..."

    Not only that, but it is the only one clearly targeting the diaper-fetishist market. Sen. Vitter, are you watching?

    Scooter34

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