Triple M Cancel Pete & Myf’s Breakfast Show
You may have heard yesterday that Peter Helliar and Myf Warhurst’s Triple M breakfast show on Melbourne radio was cancelled after scoring its lowest ratings yet in the latest Nielsen survey. Someone must be very busy today removing giant billboards around the city…
Reports The Age:
Myf Warhurst and Peter Helliar have been axed from ailing rock station Triple M amid rumours they will be replaced by Eddie McGuire and Shane Crawford. The Pete & Myf breakfast show scored its worst-ever ratings in the latest Nielsen survey, dropping 1 point to a 3.2 per cent market share — almost half the 6.3 per cent it began with last year.
Mr Dobson added that Warhurst and Helliar were “obviously disappointed” by their sacking.
“They’ve had the sword of Damocles hanging over their head in the past few weeks,” he said. “That’s finally lifted, so they’re relieved but disappointed.”
Triple M’s Melbourne boss, Ben Amarfio, recently hinted that Warhurst and Helliar would soon be fired, telling The Age: “We can’t sit back and watch their ratings continue to fall.”
That must have been a nice thing for Myf and Pete to read in the papers!
Helliar and Warhurst will finish at the station on July 31.
It’s worth noting how the mighty have fallen, although the rubbish performance of Triple M as a whole in the ratings can hardly be blamed on Pete & Myf’s breakfast show failing.
At the start of 2005, Triple M was Melbourne’s top-rating FM station, with an overall audience share of 10.8 per cent. Now at 4.3 per cent, it ranks below all its competitors, including Fox, Gold, Nova, Mix, Vega and SEN.
Myf is a truly lovely and likable person, so as far as her radio career goes, she’ll definitely move onwards and upwards from this. Perhaps 774 ABC should try and get their paws on her? It’s home to Alan Brough now, after all. In the meantime, Spicks & Specks and sleeping in ought to keep her busy.
As for Pete, being part of Rove’s Massive means he’ll never have to worry about making a buck (NB: I cannot back this statement up with any kind of actual evidence). And if his last breakfast show failure is anything to go by, the ovaries he worked with on air will cop the blame for the low ratings and he’ll score another sweet job within the next few years – no harm, no foul!
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Comments
Pete is making a movie at the moment according to Twitter. I didn’t listen to the show. I’m still on my Get This boycott but surely they need to have a good look at the music! They play the Veronica’s and Pink on Triple M. It is all over the place.
Pete and Myf were never gonna work, despite their talent, because A LOT of people were on a “Get This” boycott. When management said they were axeing “Get This” to focus their resources on the new breakfast show, they alienated potential listeners….Why they didn’t just trot out the old tried and true Austereo mantra “we’re going in a different direction”, I’ll never know. Oh, and also because they classify The Veronicas (no matter how delightfully twinny they are) as “rock” :)
OH NO!!!! I Love listening to Pete & Myf – I podcast shows from all over the country, and they are def one of my faves!!! I’ll be sad to see them go!
Listen in to triple M during breakfast now and you’ll see the ratings in that time slot aren’t going to get any better. Getting rid of Pete and Myf looks (sounds) like a cost cutting exercise. And anyway I miss the chance to look at the billboards and wish Myf was my girl during the drive to work.
This show died with the late, great Richard Marsland. He was the glue that held it together.
And Pete Helliar is a hack. I can’t believe they canned Tony Martin’s terrific ‘Get This’ so they could pay Helliar a million dollars a year for Kajagoogoo jokes and Strauchnie.
Myf’s probably glad she doesn’t have to work with Helliar anymore. If he wasn’t Roves mate he’d be on the dole