How OK! Faked Its Jessica Simpson Weight-Loss Cover

By Ryan Tate on July 31, 2009 at 4:31 AM

American OK! magazine wanted to drum up sales with this cover about Jessica Simpson’s weight loss. When Us Weekly ran the same basic cover, it was their best-selling cover of 2007 — the same year, incidentally, OK! found Jessica’s “new” body.

The cover is a before/after spread, tied to a story about how Simpson has “already peeled off 10 pounds in 10 days” (last time around, Us had her losing “20 pounds in two months”). Their “Before!” picture is from a couple weeks after Simpson’s infamous chili cookoff pics surfaced and ex-boyfriend Tony Romo took her to the Waverly Inn for Valentine’s Day:

Now, OK! hasn’t laid eyes on the allegedly svelte Jessica Simpson, that’s just what “sources” told them. So to illustrate Simpon’s purported weight loss, it went to the photo archives and found a picture of her jogging on the set of Major Movie Star in September 2007, more than a year before, we’d point out, the picture labelled with the big “BEFORE!” caption:

It would appear the cash-bleeding celebrity weekly really is done paying for fresh art.

Tagged:

celebrity-industrial complex

covers

inf

jessica simpson

magazines

ok! magazine

Comments (AU Comments | US Comments)

Ashley

August 10, 2009 at 10:19 PM

You try and Defame people because your sad that your not famous. GET A FUCKING LIFE DUDE!!
These people just want their lives back and still entertain you inconsiderate jerks!!
They don’t want you to lose your live’s without them and what they do ALOT of people would be jobless so start to appreciate them for once!
Thank you, and goodbye.

Permalink Reply

ampersandparade

July 31, 2009 at 12:37 PM

@Adiphyte: It depends on if the sound is reversed as well.

ampersandparade
ampersandparade

July 31, 2009 at 12:36 PM

@Section426: Yes, that is called "fashion" and it is ca-ray-zay.

ampersandparade
meechybee

July 31, 2009 at 10:13 AM

I heard she lost 210+pounds in one day by dumping Tony Romo.

Ba-dum-dum.
doctorzizmor

July 31, 2009 at 9:45 AM

She took a really big dump. Voila! 10lbs gone.

doctorzizmor
jwick25

July 31, 2009 at 9:28 AM

If she finally kicks her dad out of her life, she can shed almost 200 pounds in minutes.

jwick25
RubyBegonia

July 31, 2009 at 9:26 AM

My, what a perky bosom she has on that Us Weekly cover (the link)! No wonder her daddy is so complimentary.

RubyBegonia
Section426

July 31, 2009 at 9:06 AM

Weight schmeight. Is she wearing handcuffs on her ears in the "before" picture?

Section426
pumpkinsoup

July 31, 2009 at 8:47 AM

@Mooshie: I had a friend tell me once that he lost 12 pounds running the Ironman Triathalon.

pumpkinsoup
Btwbfdimho

July 31, 2009 at 6:54 AM

@o-line:

Btwbfdimho
Adiphyte

July 31, 2009 at 6:34 AM

@BullfightsOnAcid: And if a tree falls in the forest, and no one hears it, does it make a sound?

Adiphyte
kiddicus

July 31, 2009 at 6:23 AM

@Mooshie:
High School Wrestling. 10 lbs. in 10 days was a warmup.

kiddicus
Lobstersurprise

July 31, 2009 at 6:22 AM

Well, as you can see from the upper left hand corner, Ok! costs 50 cents less than Us Weekly, so I think it is unfair to expect them to find original AND truthful stories.

Lobstersurprise
Lymed

July 31, 2009 at 5:40 AM

@KetchupFiend: childbirth?
TubOfTaft

July 31, 2009 at 5:38 AM

Here are her diet "secrets": Hire a personal trainer and nutritionist. If all else fails, go get liposuction. Thank you. Now gimme my 50 cents.

TubOfTaft
Spirit Fingers

July 31, 2009 at 5:32 AM

So wait. This week we're concerned about her weight, a la the front-butt pooch debacle at the hootenanny (but really what else is appropriate at a hootenanny?), and not the Romo birthday-gift-from-assholes, dumpage, a la the Jennifer Aniston destined to live with 45 cats and have her house raided on Animal Planet after someone complains of a smell similar to a rabid monkey cage in a Las Vegas sun eventuality?

Just want to be sure how we're categorizing the milestones of one Jessica Simpson.

Spirit Fingers
KetchupFiend

July 31, 2009 at 5:27 AM

@Mooshie: Amputation?
bombed_pop

July 31, 2009 at 5:27 AM

@Mooshie: you can lose 10 lbs in a week, granted it is water weight and will come back the moment restricted foods, such as caffine, alcohol, refined grains, salt, etc. are reintroduced.

bombed_pop
Mooshie

July 31, 2009 at 5:23 AM

@BEERxTaco:

Okay, 3500 calories equals 1 lb. For Jessica Simpson, she probably needs around 2000 calories to maintain weight. So in addition to the calories she's has to eat, how is she building a 3500 calorie deficit to lose a 1lb a day?
intime

July 31, 2009 at 5:18 AM

I think she looks sexier in the "before" pic in which she has big boobs!
naugahydeinplainsight

July 31, 2009 at 5:16 AM

@Island of Misfit Toys: Your 1st Amendment at work. You could say it's not what the Framers had in mind, but given the nature of 18th Century journalism, I'm not so sure.
BullfightsOnAcid

July 31, 2009 at 5:13 AM

Yes but they flipped the picture so she is running to her left instead of the right. So it really isn't the same picture now, is it?

BullfightsOnAcid
naugahydeinplainsight

July 31, 2009 at 5:08 AM

But don't you see: The thin pic isn't labeled "After" and the headline says "Her Sexy Body Is Back," clearly indicating the running picture is from the files. Plus it's flipped, so you can't take it literally, silly.
Or you could just call bullsh*t on the whole thing.
djorgy

July 31, 2009 at 5:07 AM

What do you expect for 50 cents less than US Weekly?

djorgy
BEERxTaco

July 31, 2009 at 5:06 AM

@Mooshie: It's not impossible. You just have to eat smaller portions of lower calorie food and exercise a lot. Eating nothing would result in less weight loss because the body goes into conservation mode.
Island of Misfit Toys

July 31, 2009 at 5:04 AM

Isn't there a point where all of the mis-direction on these covers becomes illegal?

Island of Misfit Toys
o-line

July 31, 2009 at 5:02 AM

Someone should send this to Photoshop Disasters. I love how they got rid of her handbag so it looks like she has an invisible cast sling.

o-line
MrInBetween

July 31, 2009 at 4:56 AM

The OK editors figured no one would notice after they flipped her going that way instead of this way.
Muggs Bigglesworth

July 31, 2009 at 4:54 AM

What about carpenters? Do they get paid well? I could be an electrician, I don't mind the uniform. Fed Ex guy? They seem happy. Scientist, sure. Space cowboy, but then, there's no market for that anymore.

Anything but journalism, PLEASE.

Muggs Bigglesworth
Lymed

July 31, 2009 at 4:47 AM

I can't decide if this is worse than just airbrushing 10 pounds off...
Mooshie

July 31, 2009 at 4:46 AM

Even if you don't eat anything for 10 days, it's impossible to lose 10 lbs in 10 days.

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