Smart Media People Moonlight In Booze
We’ll give you one guess: Which is the heaviest-drinking class of “professionals” in England? If you said “the media,” you are well acquainted with the media’s habits! In fact, we hear that some media workers here are going into the booze business as a dependable second job:
We’ve heard rumours (which we’re trying to confirm) of at least two NYC media people who are trying to break into the liquor or beer business, either as investors or partners. It makes sense. Media jobs aren’t secure. But selling booze is always secure—look how well the bootleggers did, even during the Depression! And who has their finger on the intoxicated pulse of drinkers’ tastes more than a media person? No member of any other “professional” class, that’s for sure!
Media workers [in the UK] are the biggest consumers of wine, drinking on average one and a half bottles a week. They are also the biggest drinkers of spirits, liqueurs and shots, taking on average 3.2 measures a week, finds the poll by YouGov for the government’s Know Your Limits campaign.
People in the profession also drink 10 units more a week than the next heaviest drinking professionals – IT workers.
Bow down, IT workers! We applaud the entrepreneurial spirit of these forward-thinking moguls of the future. If you are a media person breaking into the booze industry—or know of any—email us and brag.
[Guardian UK. Pic via]
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Comments (AU Comments | US Comments)
Yeah, right! I went into publishing just when the 3 (or 6) martini lunch was on the way out the door, when editors smoked pot in the stalls and stairwells, and, natch, we all smoked cigs in our offices. Sigh, but those days are looong gone, to be replaced by yoga and green tea. Small yay. We grew up.
So how do the media workers' alcohol intake numbers stack up once you subtract Christopher Hitchens from the group?
Ron_Obvious
Media workers [in the UK] are the biggest consumers of wine, drinking on average one and a half bottles a week. They are also the biggest drinkers of spirits, liqueurs and shots, taking on average 3.2 measures a week, finds the poll by YouGov for the government's Know Your Limits campaign..
Omitted are the gallons of lager consumed per day.
Yeah, because the world needs another brand of flavored vodka. (Drunk media people tend to think that at 2:47 am on a Tuesday. "More lemon drop shots!") If you want a secure job, learn how to splice wires and get into the city's Local 3. You'll also learn how to abuse substances properly. Pussies!
I bet the IT pros smoke more weed, though.
@kneetoe: A unit is a serving, like a 4-oz glass of wine or a 12-oz beer. So there are 5-6 units in a bottle of wine. Or 2 if you pour like I do.
Fishing show hosts: still the biggest consumers of Falstaff beer.
WAHEY! Meedja! Ooops, I just done a sicky.
BiBiVirtue
I take it that 1.5 bottles plus 3.2 measures is less than 10 units, unless IT workers don't drink at all. But check my math, please. Meantime, and depending on how big a measure turns out to be, that doesn't seem like all that much per week.
kneetoe
I think, therefore I drink.
rudi_freude
Having grown up in a family of Southern journalists, this finding is not at all surprising.
Ubangi