Small Screen

Desperate Chuck Fans In Futile Sandwich Frenzy

NBC went and sold the most blatant product placement in TV history in its show Chuck, and what do you know, it worked! Not for Chuck; that shit is getting cancelled. But for Subway, yes!

Like you, Wendy Farrington is a big fan of Chuck and sorry that it’s probably getting cancelled, so she’s taken to the internet with a grassroots campaign to save the show—by eating Subway sandwiches!

“As a non-Nielsen viewer, I feel the most effective means of making an impact is to wield my consumer power in a way that NBC and their sponsors will be able to measure,” Ms. Farrington wrote, noting Subway’s support of “Chuck.” “To demonstrate my gratitude to that franchise for their support of Chuck, I’m pitching a ‘Finale & FOOTLONG’ campaign to all the Chuck forums and boards.”

Ms. Farrington also announced she was pitching “key TV critics who’ve been supportive of Chuck.”

And Subway of course is all like “HEH, yes, buy our sandwiches, it’ll be good for your show, or whatever, sure, just buy those sandwiches. We love that show, Charles, or whatever.” And then this secret info leaked out, which is disturbing:

Subway has “a few folks we work with in Hollywood who we consider our secret weapons.” He declined to name them, “because we prefer that they remain secret.”

I’m guessing that one of them is the guy from Chuck.
[Ad Age, Previously]

Comments (AU Comments | US Comments)

  • boozeshaman

    @bytememehard: Man, you really bought the narrative, didn't you?

    The secret is, I love you.

    boozeshaman

  • stanhalen

    @boozeshaman: Jazz Hands!!!!

    stanhalen

  • naugahydeinplainsight

    @[nymag.com]
    My "favorite" product placements are from the early seasons of TNT's The Closer which had cast members displaying packages of Keebler cookies with the same obviousness as shown on Chuck. That stopped, finally.

  • boozeshaman

    @limber: Or maybe, "nobody" liked "me" in high school! Think about it.

    boozeshaman

  • bytememehard

    @boozeshaman: Sorry. I guess you're so used to being hugely popular and loved by all you haven't built up the immunity to being rejected that it takes to make it in show biz -- hence, you're a well-liked nobody and he's a rich celeb.

  • blix

    @TableNine: Triple play well done.

  • limber

    @boozeshaman: Seriously? "Nobody liked him in high school" isn't really an insult, unless high school was actually the best time of your life.

    limber

  • A Pimp Named DaveR

    Subway has "a few folks we work with in Hollywood who we consider our secret weapons." He declined to name them, "because we prefer that they remain secret."

    I'm guessing that one of them is the guy from Chuck.

    I'm guessing that one of them is Wendy Farrington.

  • boozeshaman

    @bytememehard: You hurt my feelings.

    boozeshaman

  • The Curse of Millhaven

    @boozeshaman: What a shock that a total nerd can become a famous nerd. Too bad he didn't get all normal and go to work in the mortgage industry.

  • TableNine

    @blix: Or save multiple floundering shows at once. Try our Medium, Heroes! They're a healthy choice for anyone into Parks and Recreation.

    TableNine

  • Arceus

    Who really holds a sandwich on their forearm like that? Must've been pushed by the Subway rep who was present at the shooting of the episode. "Yeah, make sure he holds it stretched out on his forearm, because everybody knows a person's forearm is exactly the same length as their foot, and the sandwich is called a Footlong, hello metaphor! This is NBC so we really need to spell this shit out."

    Arceus

  • bytememehard

    @boozeshaman: Envious much? Maybe you'll be at the reunion in a douchebag.

  • Arceus

    @Macloserboy: Already trumped by the slanket episode of same.

    Arceus

  • iplaudius

    @boozeshaman: He seems like such a fun guy. Ah, well.

  • Macloserboy

    Sorry, but this pales in comparison to the McFlurrie episode of 30 Rock.

  • TableNine

    @bytememehard: Well played.

    TableNine

  • octopusink

    I have never watched the show. But after that product placement clip you ran, I did go buy the featured sandwich. I had never had one before. It was an experience full of regret, but still. I like to see advertising at work.

  • pkellen2313

    Come on, Chuck is a decent show that lends itself to some fun games. Like, "Guess which Bon Iver song they're going to play in the big scene where Chuck and Sarah come to the sad realization that they'll never be able to be together". Happens every show.

    pkellen2313

  • blix

    @bytememehard: Cross-pollinate. For a limited time only, Chuck sandwiches on the House.

  • boozeshaman

    I went to high school with the dude that plays "Chuck." He was that guy that interrupts class to sing a "silly song" he made up: nauseating. Nobody liked him then either. To see guys like that find "success" produces the same feeling that permeated the nation under Bush. I guess it's no surprise that retards with ambition can convince corporations to throw money at them. Maybe he'll be at the reunion in a helicopter?

    boozeshaman

  • SultanaEleusis

    Wendy Farrington may wind up weighing 250 pounds, and still have to watch "Chuck" on Hulu...

    SultanaEleusis

  • bytememehard

    They should start selling sammiches made with ground chuck.

  • bytememehard

    @TableNine: Like what, frinstance?

  • Goethewritesdrivel

    @Botswana Meat Commission FC: Make that nine, but I prefer Chipotle.

    Goethewritesdrivel

  • slainte_pants

    @Botswana Meat Commission FC: Yeah fuck Subway. My girlfriend now doesnt eat any meat after an encounter with their sandwiches. Not like an extra gross rodent-in-sandwich situation, just a normal Subway sandwich made her a veggie. Thanks dicks

    slainte_pants

  • TableNine

    @Harry Pelotas: Don't you have more important things to do than post on Gawker, Mr. Vice President?

    TableNine

  • Botswana Meat Commission FC

    I once read that Subway now has more franchises than McDonald's. That's a lot of sales of shitty food!

    I hope all eight of those "Chuck" fans are hungry...

  • Harry Pelotas

    Yes, I'm sure all the South Asian folks with not-so-great English skills who work at NY area Subways will be quite supportive of your Save Chuckery.

    Harry Pelotas

  • AmityKepel

    The hands down best recent product placement ran in an episode of Bones, where the leads were stealing a body from a funeral home. "The Sequoia was blocked so I brought the Matrix." "Will he [corpse] fit?" "Oh yeah, its got plenty of room." The Toyota Matrix: roomy enough to hide a dead body in the back seat. The fact that I watch Bones should not discredit the hilarity. Significantly.

    AmityKepel

  • stanhalen

    sadly, for all the hype & marketing that goes in to a the product, it's really a nasty fucking sandwich...I challenge all of you to go to Subway and buy a sandwich, sans condiments, and tell me it isn't the most disgusting thing you've ever put in your mouth... The routine for ordering sucks, the quality of the bread sucks, the garish uniforms worn by surly dead end types... working under protest.. And don't forget the smell in every Subway restaurant, sickly/sweet with a back bite of rotten lettuce.. In two trips to subway, both times I've ended up behind the fat guy ordering up an eight pound monster, everything on it sandwich, all the while convinced he's eating diet food... Jared and the big lie. Support your local Sub shop. If you ignore Subway they will disappear.

    stanhalen

  • BitterDiva

    I love me some Chuck but I would rather eat my own excreta than a Subway sandwich.

    BitterDiva

  • Treeless

    @Arceus: The slanket thing was hilarious. I would love it if they can continue to mock the product. If I remember correctly, Alfred Hitchcock would make fun of his sponsors. On one occasion he claimed that some viewer used a speedy safety razor, emerged from his home 2 minutes earlier than normal, and was struck by a speeding bus . . .

    Treeless

  • Dave J.

    @Arceus: He's holding it the way some dads cradle a newborn ("football style" is what the parenting books call it), perhaps as a way of getting women-with-ticking-biological-clocks... to associate Subway with having kids. Genius!

  • General Halfshaftery

    Don't forget! 7 out of 10 Subway sandwiches tested positive for traces of fecal matter in a recent test*

    *as per the rumour mill

  • kpburke

    @Goethewritesdrivel: Chipotle is FAR superior to Subway.

    I've been saying this since high school, and I'll say this again: Nothing good ever comes out of Milford, CT. NOTHING.

  • uberchris

    Maybe he will show up to the reunion in a helicopter and you'll be driving your 1995 civic with "1998 State Football Champs" spray painted on your car while still wearing your HS varisty jacket.

    uberchris

  • steampoweredboy

    @AmityKepel: Oh god, I saw that. I believe that dialogue was all looped, since the actors were all facing away from the camera, loading the body in the Oh-So-Roomy Matrix. Doing that shit on set must have been just too much.

    The Terminator show consisted of at least 3-4 shots an episode of the immaculately scrubbed FORD car or truck pulling it's logo right up to camera.

    Fox has heard of this "shame" of which you speak, and cares not for it.

    steampoweredboy

  • Carrnage

    @AmityKepel: I don't know, I'll have to think about it. I always assumed "Bones" was a high school theater experiment Fox used to fill the other non-"House" spot.

    Carrnage

  • NicoletteCh00x

    I find Zach Levi himself mildly irritating, but I adore the character he plays. That's why they call it "acting." I'd never knock the talent of someone whose candid interviews can annoy me but whose character makes me want to give him squishy hugs.

    NicoletteCh00x

  • AdleySulla

    how come no one ever makes a reference to 30 Rock's blatant product placement of the McFlurry? It came up several times in the 30 Rock episode, but there was just one scene in Chuck and you guys are all over it like it's something crazy? It's NBC, and not Chuck that's doing this, so point your guns at the right target.

    AdleySulla

  • mbuki_dru

    This makes sense, because I don't think anyone except Jared watches Chuck, anyway.

    mbuki_dru

Post Your Comments

Got something to say? There are two ways to comment:

1. Guests

Click here to comment instantly.

2. Facebook Users

Click below to comment using your Facebook account.

We're looking for comments that are interesting, substantial or highly amusing. If your comments are excessively self-promotional, obnoxious, or even worse, boring, you will be banned from commenting. All comments are moderated.