Chris Martin’s Back Door Brag

If you’re a fan of 30 Rock (and why wouldn’t you be, unless you were some kind of idiot?) you’d be well aware of the concept of the “back door brag”.

I’ll let the character Jenna explain the concept to you if you’re unfamiliar with it:

“It’s sneaking something wonderful about yourself in everyday conversation. Like when I tell people it’s hard for me to watch American Idol cause I have perfect pitch. “

So when Chris Martin says he’s bummed about giving Natalie Imbruglia one of his new songs for her album, knowing full well the press will run with that quote for days, see if you can spot the back door brag he throws in.

He’s married with children to Gwyneth Paltrow but Coldplay singer Chris Martin is having regrets over his old flame Natalie Imbruglia. But Martin’s regrets are more professional than personal after writing the comeback single so desperately needed by long-time hitless Imbruglia.

“A bit annoyingly we’ve given her the best Coldplay song of all time,” Martin said, “but because we’re off-cycle we can’t do it ourselves. Half of me wishes we still had it – but she sounds brilliant on it.”

That’s right, it’s his way of getting the fact he’s penned a BRILLIANT SONG, the BEST EVER SONG IN HIS SONGWRITING HISTORY, mentioned in the papers. And personally, I salute him for this.

Though really I suppose this could be considered a front door brag. Nevertheless, I am supportive of it. Yes, I am unashamedly a Chris Martin fan.

MORE: Coldplay regrets giving ‘best song’ to Natalie Imbruglia