‘Bromance’ Crisis Averted in Viacom, Time Warner Settlement

By STV on January 3, 2009 at 4:10 AM

After Viacom went blazingly public Wednesday with its threat of an MTV/Comedy Central/Nickelodeon blackout on Time Warner Cable, an 11th-hour truce settled the matter just in time for 2009.

The terms of the deal weren’t disclosed — Viacom initially sought a 23 cent-per-subscriber boost, amounting to about $39 million — though the LAT confirms that the consumer-fuelled, call-centre fury influenced a swift resolution to keep SpongeBob SquarePants, South Park and Dora the Explorer on the air. The bad news: A new episode of The City airs Sunday night at 10. Call Viacom with your complaints this time around — it’s only fair.

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