‘Righteous Kill’ Curse Spreads To England With Cries Of Tagline Insensitivity

While we’ve already long forgotten Righteous Kill—and the onerous sins of its one-sheet—England is only now becoming acquainted with its Pacino/DeNiro double-bed-shitting pleasures. It can’t even seem to get an in-your-face tagline right.

From BBC:

The poster for Righteous Kill was displayed at the station where Mr [Charles] de Menezes, 27, was shot dead after being mistaken for a suicide bomber.

Its tagline read: “There’s nothing wrong with a little shooting as long as the right people get shot.”

The Advertising Standards Authority said it breached guidelines on decency.

“We understood the siting of the poster at the station was unintentional, but nevertheless considered that the text had the potential to cause serious offence in that location,” the ASA said in its adjudication.

You gotta love the U.K.’s fastidious propriety standards. Only in England would a governmental bureau dedicated to enforcing ad-manners reprimand a studio for insensitively mounting a poster that mocks a tragic case of mistaken identity set to occur at some time in the future. As a result of their efforts, however, we understand the offending materials have since been covered up, and the title of the movie has been replaced on all marquees with the far more delicate Heat 2: Warmed Over.

• De Niro movie poster criticised [BBC]