8 Dos and Dont’s For Making the Perfect Celebrity PSA

We’re 15 days away from arguably the most culturally charged election of the last 50 years, and it’s not just David Letterman’s outrage or Sarah Palin’s SNL cameos moving the needle. In fact, the celebrity PSA crop of 2008 is as ripe as it’s ever been — literally so, in fact, with every encouraging offering on the air giving way to three or four smug, pretentious, condescending or otherwise botched campaigns elsewhere. It happens every four years, as sure as the primaries; just when we think we’d seen it bottom out, along come Leonardo Di Caprio, Blake Lively, Carlos Mencia to knock us back to the Clinton era.