Pepsi Man Jack White Lashes Out at ‘Quantum’ Theme in Coke Commercial

There are no quantums of solace to be found today in the Jack White household, where the recent unveiling of his and Alicia Keys’s theme song to Quantum of Solace via a Coke commercial has the songwriter lashing out at his Sony patrons. “Jack White was commissioned by Sony Pictures to write a theme song for the James Bond film Quantum Of Solace, not for Coca Cola,” read a statement obtained over the weekend by NME. “Any other use of the song is based on decisions made by others, not by Jack White. We are disappointed that you first heard the song in a co-promotion for Coke Zero, rather than in its entirety.” Ah ah ah — make that Coke Zero Zero Seven, rebranded exclusively for the occasion of Quantum’s release this November. We’ll withhold judgment of the song itself until we can hear it in its entirety, but the sample available after the jump certainly sounds low-calorie.

• Jack White slams Coca-Cola for using James Bond song [NME]