Decreasingly Subtle ‘W.’ Campaign Takes Denver in Advance of Democratic Convention

Still reeling from their recent poster contretemps with self-declared marketing genius Dane Cook, the crew at Lionsgate was quick to reclaim its edge with yet another shrewd move on behalf of Oliver Stone’s forthcoming W. Having successfully leaped from the innovative “Shreveport Arrest Phase” to the “Benson-esque Trailer Phase” of its campaign, a new step-and-repeat poster onslaught has taken over Denver — host city of this month’s Democratic National Convention. The art, viewable after the jump, features Josh Brolin doing his best imperious-child act beneath the tagline “A life misunderestimated”; we expect its GOP Convention analogue — perhaps with the flight-suited Commander-in-Chief grinning alongside the even more succinct slogan “Four more months” — to infiltrate Minneapolis-St. Paul by the end of next week.

• ‘W. ‘Gets Misunderestimated With New Posters in Denver [Film School Rejects]