When it comes to television programming, what's worse? Buying in programs that everyone knows are crap (step right up, Channel Nine!), rootling around in the archives for "exclusives" (ahoy, Channel Seven!), or signing the cheque on a series without so much as looking at the pilot? If you're Channel Ten, then apparently the latter is the lesser of three evils - they've bought the nouveau 90210 sight-unseen!

Ten's head of programming David Mott said the show was already generating worldwide buzz, with the mix of original cast members and hot new talent appealing to Beverly Hills 90210 virgins sealing the deal.

"Generation X, who were targeted in the 1990s, have grown up and the show is already creating buzz in Generation Y," Mott said.

"I think it's a no brainer . . . in our initial discussions with producers we were talking about the issues that faced Generation X and they haven't gone away."

I particularly like how if you read that fast, it looks like Mott is complaining that Generation X haven't gone away. In any case, this could actually be a good move on the part of Ten (you know, assuming that the show doesn't actually blow, that is): they'll hook in the Gen Xers and hopefully some young'uns who have been listlessly drifting through Supré since the day Marissa Cooper died.

 

Tags: 90210 | au | channel ten | david mott | industry