5 Burning Questions We Still Have For ‘Content Kings’ at Warner Bros.

We took the better part of two days to process the NYT’s recent recognition of Warner Bros. as the crown jewel at Time Warner, where Jeff Bewkes, Barry Meyer, Alan Horn and Co. are venerated at length for emphasizing “content” (i.e. their film and TV properties) ahead of “distribution” outlets like AOL, DVD and on-demand services. It’s an oddly situational success story; in fact, it opens with WB chairman Meyer literally inhaling the incoming fax telling him The Dark Knight made $66 million on opening day, and namechecks Two and a Half Men among a handful of TV series that are finding lucrative traction internationally. There’s also the HBO factor and the Turner channels’ flourishing as well.

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