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Yo, JCPenney: Eat. Our. Shorts.
Posted by Seth at 11:30 AM on July 25, 2008
· You might catch this cherished-Breakfast Club-memory-despoiling ad for JCPenney before PG and PG-13 rated movies this weekend. Yes, you too can look like you just raided Barry Manilow's wardrobe! [creativity-online]
· Russell Brand was asked to host the MTV Video Music Awards in September, instantly elevating him to household who-the-fuck-is-that? status. [AP]
· Congratulations Marissa Jaret Winokur on giving birth to your first child, Zev Isaac Miller. (Which according to our Jew/Goy dictionary translates literally as "Levi Alves McConaughey.") [People]
· Here's video of Christian Bale telling a reporter to mind his own business. The transcript really didn't do it justice: He can even turn a simple "no comment" into a deeply involving, multi-act affair. [ETOnline]
· Why Never to Believe a Publicist, Chapter MMMDCCCXC: That little Kelsey Grammer chest-hiccup? His heart stopped completely: "They had to blast me twice and get me started all over again." [NY Times]
· You might catch this cherished-Breakfast Club-memory-despoiling ad for JCPenney before PG and PG-13 rated movies this weekend. Yes, you too can look like you just raided Barry Manilow's wardrobe! [
Comments (AU Comments · US Comments)
There are currently no AU comments for this post.
MissFiFi
Posted 2:20 PM 25/7/08
The ad made me vomit. I too wondered if the kids of today would get the reference.
Christian Bale rocks.
MissFiFi
LLH
Posted 1:26 PM 25/7/08
i saw this ad tonight on tv and though 'wtf?? they're remaking BC!??!' i hope that john hughes is getting some kind of kick back for the scene by scene rip off of his work. what, the ad people are now "officially out of new ideas" as well?
LLH
Imnotatnbc
Posted 12:42 PM 25/7/08
Penney. Yes it's crapola but they deserve proper spelling.
Imnotatnbc
hughman
Posted 12:29 PM 25/7/08
@redreb:
i doubt it. i think they're appealling to the parents who actually pay for the crap.
hughman
redreb
Posted 12:19 PM 25/7/08
Molly Ringwald's boots are still so much cooler than anything in that ad. Would kids today even understand The Breakfast Club reference?
redreb
WGARefugee
Posted 4:49 PM 25/7/08
That's one of the suckiest videos I've seen in a long time. When you mess up trying to market to generation Y, there's blowback across the brand. Way to screw the pooch, viral marketing geniuses.
WGARefugee
torpor
Posted 8:16 PM 25/7/08
Why didn't they show the kids getting high on whatever it is kids get high on these days?
torpor
Oxycontinmoron
Posted 12:51 AM 26/7/08
You know what would have made that a great commercial? A cameo by Paul Gleason. Too bad he's dead.
Snark. It's what's for breakfast.
Oxycontinmoron
Calraigh
Posted 1:29 AM 26/7/08
Russell Brand! Yippee! That means I'll actually watch these! See, it's working already!
Calraigh
TillieHarper
Posted 2:12 AM 26/7/08
I got confused. There were too many kids and Molly Ringwald wears pink. Why was pink dress handing pixie stix to someone? I don't understand this world.
TillieHarper
EuroDad
Posted 3:19 AM 26/7/08
oh, and the cover of the original song SUCKS!
EuroDad
EuroDad
Posted 3:18 AM 26/7/08
@TillieHarper:
i immediately wondered why there were so many kids too. i don't know; i thought it was cute in a memory-wrecking sort of way. but i wonder if the ad-jocks realize that a good portion of the scene they are replicating was during the portion where the kids are all stoned in the original...
EuroDad
el smrtmnky
Posted 3:10 AM 26/7/08
@redreb: if they called it Time Out Time, yes.
el smrtmnky
IamXenu!
Posted 6:02 AM 26/7/08
Dad! I just saw a commercial that reminded me of that movie you liked when you were a kid!
-- fuck now I'm officially old
IamXenu!
SeaPeople
Posted 7:31 AM 26/7/08
@EuroDad: It grates on the ears. Also, how come every commercial featuring some attempt at music the kids like sounds like it was completely manufactured by computer? Like the world has run out of bands and we only have artificial intelligence to keep the music going.
SeaPeople