Wow, We Never Realised We Were So Influential In New Zealand

Just weeks after Defamer Australia inflicted Phil Collins’ ‘Don’t Lose My Number’ on you and declaring we rated it “eighty thousand out of ten” while expressing sadness at never being able to catch Phil Collins in concert now that we’ve developed a new found appreciation for him, our cousins across the Tasman have made Phil number one with a bullet on their singles chart!

Collins’s song In The Air Tonight, from the 1981 album Face Value, has hit the top spot in the New Zealand charts. It has also topped the iTunes video singles charts.

It’s resurgance in the charts can be attributed to a popular ad for Cadbury’s Dairy Milk chocolate, which started screening in New Zealand on June 23.

If features a stern gorilla playing drums along to the Phil Collins song.

Well, you could attribute it to the YouTube phenomenon of the gorilla-playing-drums, but we prefer to be slightly insane around these parts and just assume we had a hand in this. Either that, or Phil Collins has recently returned from a meeting at the crossroads of US 61 and US 49 in Clarksdale, Mississippi.

A place which is cold all the time, surrounded by ocean, and celebrates Phil Collins without shame? I’m almost tempted to move to Wellington, you know.