Why The Racy New Ad Campaign For ‘Gossip Girl’ Will Backfire

Gossip Girl, the show that the media can’t stop gushing over despite the fact that nobody actually watches it or anything, has of course been renewed for a second season. And in an apparent attempt to lure the large audience of celeb voyeurs that’s currently interested in the cast members’ bi-curious antics off-screen than on, the sultry young things-obsessed marketing crew at the CW has released some “inappropriate” images from the second season’s ad campaign. Thanks to Miley Cyrus and her “scandalous” series of endless flesh-baring spreads, any photos featuring tweenyboppers practically banging each other or doing their best O-face are fine by us. But releasing racy promos like these is a practice long used by GG’s predecessors, and the sleazy plan relying on that old promise that Sex Sells has a history of backfiring in many a series’ pretty little sweat-drenched faces: