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Meet Matthew McConaughey, The Creepiest Beef Spokesman In The World
Posted by Defamer Hollywood at 7:00 AM on July 8, 2008
Did you stuff your face with enough beef over the holiday weekend? If not, Matthew McConaughey is gonna be mighty pissed off. Check out the new radio spot he recorded for the National Cattleman's Beef Association. You know, the dudes who came up with that "Beef, it's what's for dinner" slogan? Well, they got themselves a brand new golden-haired, A-list pitchman and the results have become a bit of an obsession here in the Defamer offices. Why does it fascinate so? Maybe it's because McConaughey plays up his every vocal tic for maximum effect, like he's trying to lure a small child into a windowless van with some candy. Or maybe it's because their new tagline, "Discover the power of protein in the land of lean beef," is so impossibly vomit inducing (and also a little homoerotic). Or perhaps it's because at the end of the day, Matthew delivers his most convincing performance since A Time To Kill. Whatever the reason, it totally works. I ate like 15 burgers this weekend and couldn't be happier. Listen to the ad after the jump.
Did you stuff your face with enough beef over the holiday weekend? If not, Matthew McConaughey is gonna be mighty pissed off. Check out the new radio spot he recorded for the
[video by Molly McAleer]
Comments (AU Comments · US Comments)
There are currently no AU comments for this post.
Trixie from Toronto
Posted 8:45 AM 8/7/08
Oh my. The choice of photos to accompany the ad is brilliant. Still laughing.
Trixie from Toronto
Losin_it
Posted 8:32 AM 8/7/08
@gwiliandre: Who's Sandra Bullock?
Losin_it
Sloan
Posted 8:08 AM 8/7/08
The extreme close up of the braying steer. I weep. Want to hate the Matty, but can not, not with Andre Previn arranging the score.
Sloan
Schadenfriend
Posted 8:06 AM 8/7/08
@Grosse-Point-Break: Matt had a kitten named "bonghit." Not kidding.
Schadenfriend
Grosse-Point-Break
Posted 8:01 AM 8/7/08
Grade-A brilliance. Now we just need him to start shilling for ASPCA, telling us all how much kittens rock and how we need to adopt one.
Grosse-Point-Break
gwiliandre
Posted 8:01 AM 8/7/08
Matt, ye of Vanity Fair Cover. Matt, ye whom they dubbed the next Paul Newman. Matt, ye romancer of Sandra Bullock and Ashley Judd.
Matt, ye....distant cousin to Sally Kellerman of Buttermilk Ranch Dressing fame.
The voices, the voices....the horror, the horror....
gwiliandre
Little Mintz Sunshine
Posted 8:00 AM 8/7/08
You just gotta keep grillin', man. G-R-I-L-L-I-N.
Little Mintz Sunshine
Juancho
Posted 7:56 AM 8/7/08
Seriously, this shit really does make itself up.
He named his kid after beer. Genius!
Juancho
kookla
Posted 7:56 AM 8/7/08
"D'you see those hickory smoke signals?"
Me thinks it's what ol' Matty used for motivation to record this tantalizing meat foreplay.
kookla
Old No.7
Posted 7:55 AM 8/7/08
This was actually a voicemail Matt left on Lance's cellphone this past weekend.
And Molls, that was some seriously funny fuckin' shit.
Old No.7
Scoregasm
Posted 9:17 AM 8/7/08
@Scoregasm: Found it! In a fitting twist, it's called "Would it Be Crazy?"
[www.peacecorps.gov]
(About halfway down the page)
Scoregasm
major disaster
Posted 9:10 AM 8/7/08
@Little Mintz Sunshine:
"Say, man, you got some beef?"
"No, not on me, man."
"It'd be a lot cooler if you did."
major disaster
Scoregasm
Posted 9:07 AM 8/7/08
I listen to a college radio station in my town sometimes, and I get to hear the PSA he recorded for the Peace Corps occasionally. "Imagine a world where there are a hundred words for community, but not a single word for hermit." It is a thing of undeniable beauty.
Scoregasm
hydeordie
Posted 8:52 AM 8/7/08
glorious...this makes me want to eat some cows.
hydeordie
NoWireHangers
Posted 9:39 AM 8/7/08
A LITTLE homoerotic? The tube steak jokes write themselves.
NoWireHangers
Barbarella
Posted 10:03 AM 8/7/08
I'm going to Ruth's Chris for dinner tonight and TOTALLY ordering "the power of protein in the land of lean beef".
Barbarella
metroville
Posted 10:59 AM 8/7/08
What's that at the very end, there? The estate of Anton Chekhov funded that ad?
metroville
el smrtmnky
Posted 10:56 AM 8/7/08
"the power of protein in the land of lean beef
(the idiot tried to say)
el smrtmnky
el smrtmnky
Posted 10:55 AM 8/7/08
@NoWireHangers: that's a craigslist m4m title right there
el smrtmnky
Malis in Wonderland
Posted 11:26 AM 8/7/08
@metroville: Ha. It's actually "funded by the Beef Check-Off." You know that beef logo that has a cow head with a check around it? That's what they're talking about, I think.
Malis in Wonderland
raincoaster
Posted 12:29 PM 8/7/08
Spitz or swallows?
raincoaster
gwendemarco
Posted 1:14 PM 8/7/08
A cow is a neighbor you just haven't killed yet?
gwendemarco
mcgeorge
Posted 3:27 PM 8/7/08
I dare anyone to tell me they would not make their way post-haste to Matt's house if he called up and said, "Hey man, we're just out here cookin' up some burgers and chillin'. There's one with your name on it man, but git over here son 'cause Lance is eyein' it." It's almost your duty as an American to respond. You would get high, fed, and ripped. "Game over!" says Bill Paxton (who is on wiener duty).
mcgeorge
raincoaster
Posted 5:27 PM 8/7/08
@mcgeorge: I would not. You want to lose an arm, you come between Lance and the meat he's got his eye on.
raincoaster
Shazzer
Posted 8:58 PM 8/7/08
Was I the only one stupid enough to click through to the NCBA website to learn this new initiative evolves its highly recognizable "Beef. It's What's For Dinner" campaign into Powerful Beefscapes?
I used to think their use of Hoedown was one of the savviest marketing decisions of all time, but now I'm pretty sure that Aaron Copeland is rolling over in his grave.
Shazzer
gwendolyn
Posted 12:37 AM 9/7/08
I loves the beef porn...
Although I suspect I am not in the target demographic.
BTW, several years ago, I suggested to a longtime friend of mine who has lived in Austin for almost 30 years that Lance might not be as straight as the tribal tool for which he is named and she reminded me, indigently, that 'he has three children!'
I haven't had the heart to make that same suggestion again to her this summer...
gwendolyn
NoGrumpys
Posted 1:04 AM 9/7/08
Well DONE!!!
The clip - and my steak!!!
NoGrumpys
TillieHarper
Posted 2:05 AM 9/7/08
Correction, GRASSFED BEEF, it's what's for dinner.
TillieHarper
Hangdawg
Posted 7:53 PM 8/7/08
Neighbor is just a friend you haven't fed yet.. ROTFLMAO!!!!
Meat, you just can't beat it!
Hangdawg