Ask Don: Confused? Conflicted? Lingering regrets? Maybe everyone’s favourite Madison Ave. iceberg—10% cool exterior, the other 90% lurking beneath the surface—can help you at What Would Don Draper Do: “Dear Don Draper, I was thinking about getting the 3G iPhone. Thoughts?: Stop thinking about it as a phone with a touch screen. Start thinking about it as a way to touch each other.” [What Would Don Draper Do?]