Aaaand so the odious coverage of female Olympians has begun! The Herald Sun breaks away from the pack early in the race with this corker featuring triathlete Erin Densham, er, in her smalls, standing next to a bike wheel. Makes perfect sense!

You can imagine the editorial think tank now:

"Guys, we've got to do a story on the triathlon."
"What? No way, that's totally dull."
"I know, but how can we make it... you know, edgier?"
"Hmm... What about if we liberally use the term 'bitch'?"
"Yeah! And if we say 'bitch' a few times, but have her... in a bikini."
"Genius! Good man, I'm promoting you to Editor In Chief - Walkleys all 'round!"
"Hip, hip, hip!"

And so on. The onslaught begins... now!

 

Tags: au | future walkley award winners | herald sun | olympics | sexism