Eddie McGuire's Great White Hope For Nine Boned In A Fortnight
Posted by Clem Bastow at 8:41 AM on June 17, 2008
Hurrah, more great news for Channel Nine!
Remember when they were all "Eddie McGuire's game show will save our sorry souls, and the ratings to boot"? They're celebrating on the other sides of their tear-stained faces now: 1 v 100 (and can I just say what a fantastic name that is; so memorable, so visceral) has been given the arse - after just two weeks back on air.
All together now, Nine staffers: "Ceeeelebrate good times, come on!"
Nine had hoped to use 1 v 100, which has been in hiatus since last year, to spearhead its bid to erode Channel 7's Friday night dominance.Sounds an awful lot like Eddie is saying, "What? NO, I am not upset! I didn't even like it anyway! SHUT UP SHUT UP!" before running into his dressing room in floods of tears.But the show was belted by Better Homes and Gardens, Seven's highest rating program of the week with 408,000 viewers.
"It was only there to fill a hole," McGuire said.
"We didn't do any publicity for it. It went as well as you could expect."
So what's left in Channel Nine's ratings war chest now? Not counting 1 v 100, that's roughly three big launches that have gone down the toilet so far this year. Do they have any big launches left for the year? Anyone? Anyone...?

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