Arclight Has Their Own Ideas About How To Sell Tickets To 'The Happening'
Posted by Seth at 3:40 AM on June 14, 2008

A Defamer operative was kind enough to forward us his Arclight eNewsletter, and noticed that the prestige cineplex's snobby Classifications Committee has deemed the R-Rated M. Night Shyamalan's *SPOILER ALERT* eco- *END SPOILER ALERT* thriller The Happening a "comedy." We find this new trend beyond distressing, as studios and theater-owners are now taking it upon themselves to accelerate the crucial window that evolves a truly awful movie to camp-classic status. Clearly, there's too much revenue at stake from cutting-edge new upstarts like the Flopz channel to merely let the audience sort the so-bad-it's-bads from the so-bad-it's-goods. [Arclight Cinemas]

Comments (AU Comments · US Comments)
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TurdBlossom
Posted 6:14 AM 14/6/08
Had they only thought of this with "Mommie Dearest" Faye Dunaway's career would have turned out entirely different.
TurdBlossom
FancyInk
Posted 5:33 AM 14/6/08
Yeah, NYTimes Manohla didn't mind it either. "A divertingly goofy thriller."
Breaking: Poor Tim Russert has passed away.
FancyInk
JudgeFudge
Posted 3:55 AM 14/6/08
Yikes. Elsewhere in the Manojosphere, Roger Ebert was perfectly happy with The Happening. Even, um, touched?
[rogerebert.suntimes.com]
JudgeFudge
Hallux Valgus
Posted 7:47 AM 14/6/08
I'll admit it- I laughed throughout. And then spent 10 minutes after discussing whether or not it was supposed to be funny.
Hallux Valgus