Super Eddie McGuire To The Rescue!

As Channel Nine [insert 'what a shit year they're having over at Channel Nine, eh?' style anecdote here], their latest woes involve struggling in the ratings battle for Friday night supremacy.

It seems the brains at Nine HQ have put their heads together and decided that the best thing to do to topple Seven’s hold on the ratings is to thaw out Eddie McGuire from his cryo-sleep capsule in the mountain lair, and have him cast Level 400 Ultimate Ratings Storm over those puny druids at Channel Seven.

Or something like that.

McGuire, noticeably absent from our screens in 2008, will be back on air from June 6 as host of his game show 1 v 100.

The move has been prompted by Nine’s mauling at the hands of Seven’s Better Homes and Gardens and AFL coverage.

While Nine in Sydney runs a rugby league double-header from 7.30pm on Fridays, the network has failed miserably in Melbourne with Commercial Breakdown, Just for Laughs and movies.

Last Friday, the Johanna Griggs-hosted Better Homes and Gardens boasted 434,000 viewers in Melbourne.

But Commercial Breakdown managed 223,000 and Just for Laughs 163,000. Friday movie Sweet November pulled in just 151,000 viewers.

Well, were they really surprised? “She’s dying of a terminal illness” weepies starring pre-Monster Charlize Theron and Keanu “Whoa” Reeves went out of favour with the viewing public before they even made the film; which genius decided that was appropriate Friday night viewing?

Tuesday at 1.30pm viewing, more like! At this rate they’ll be showing Jonathan: The Boy Nobody Wanted at 7.30pm on a Sunday next! Go team Nine!