Turns Out No One Likes A Cockatoo

McNaughty and friendJust days after the Erin McNaught-starring “She likes a cockatoo” campaign for winery Cockatoo Ridge caused a stink, then McNaught herself said she thought the campaign was “rude” (and not in a positive dancehall sense), the ads are being pulled.

Cockatoo Ridge, however, will tell you they’ve wound up the campaign because of the price of billboards. Later, some monkeys flew out of our butts.

“The billboards were only ever going to run for two more weeks anyway,” [Cockatoo Ridge managing director Peter] Perrin told Confidential, adding it will then “only run in Sydney and the entire campaign will cease in May”.

Erin admitted this week she was shocked when she first saw the ad, but Perrin insists the slogan wasn’t meant to shock.

“We didn’t think too much about the double-meaning,” he said.

“If we wanted to be silly about it we could have put the ads in FHM magazine or something, but that’s not what we are about.”

“We didn’t think too much about the double-meaning”?! You mean to say, Mr Perrin, that you employed a bikini model best known for the kerfuffle over topless photos surfacing midway through her Miss Universe campaign, made good use of her cleavage, used the kind of “whoops matron” slogan that might’ve been thought of as a bit much in 1973 Playboy, and you’re saying you DIDN’T think about it too much?

Excuse us for a moment, readers, we’re just going to go jump off our balcony alongside all these winged pigs that are making their first flights!

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