Sorry about the title, we were just so excited for Local Girl Made Good™ Miranda Kerr's latest news that we had an attack of the Picnic At Hanging Rocks. To that news: as though snaring Orlando Bloom and being a Victoria's Secret Angel and all wasn't enough for Kerr, it looks as though she's set to be the new face of David Jones after Megan Gale stepped down a month or so ago.

And she'll be compensated generously for her troubles, with a rumoured six-figure sum inked into her contract. Because, you know, it's a hard life 'n' shit.

The 23-year-old's youth and beauty, which has propelled her meteoric rise on the international fashion scene, is believed to have impressed DJ executives scouting for generational change.

 

The retailer's long-time "face" Megan Gale was allowed a graceful exit from catwalk duties in February after Victoria's Secret lingerie babe Kerr had negotiated the finer points of her contract in December while on holidays in NSW.

As rumours of the deal swept the fashion industry, DJs staffers offered only denials, desperate to keep the focus on Gale and details of the younger Kerr's signing under wraps. While Gale will continue an association with DJs, Kerr will be paraded more prominently as the new look for the department store.

The younger model is seen by industry experts as more of a match for Myer's Jennifer Hawkins.

Kerr has already been introduced to customers, appearing alongside Gale in DJs' recent catalogue.

It makes sense, as Kerr mysteriously disappeared from her long-term association with the Portmans campaigns earlier this year (replaced by a few no-names and sometime 'it' model Tallulah Morton).

But while we like Kerr and she seems healthy and sensible and all that, we'll miss Gale - she's the closest thing to 'normal' you get in the fashion business these days. It will be interesting to see how DJs' predominantly older/richer demographic reacts to bikini babe Miranda hawking their wares.

Tags: au | fash | industry | megan gale | miranda kerr | models | orlando bloom