Poor old Erin McNaught just can't seem to catch a break, although this time we're inclined to agree with the naysayers.

In short, there's a bit of a kerfuffle regarding McNaughty's appearance in Cockatoo Ridge's new "She likes a cockatoo" ad campaign.

GEDDIT? A COCK OR TWO?

Lordy, there's a party down the bottle-o - it's like it's 1956 and everyone's invited!

The wine label's managing director Peter Perrin defended the campaign, stating: "It's time for the brand to shake off its old image and get in the minds of mainstream younger Australian and European wine lovers."

McNaught wasn't red-faced over the ad series' sexual references either.

 

"Some of the lines being used in the campaign are a bit cheeky, but that fits the brand and my personality," she said.

However, one star wrangler questioned the wisdom of branding the one-time beauty pageant babe a "serial sexpot".

"Sex sells but the connotation is a bit risky, you'd say, for her long-term career," the insider said.

"The way it reads, they don't mean she likes multiple pets and that's not a good look."

Never mind her career (or what's left of it), how about advertising and, dunno, womankind in general?

Was there really any need, in this supposedly enlightened and reconstructed world we live in, for an advertising campaign - for wine - featuring the sort of sexual politics and innuendo last laughed at by Slim Dusty when he was actually in the pub with no beer?

Tags: au | cockatoo | erin mcnaught | mcnaughty | sex sells | slut shaming | wine