With Nicole Richie playing house for the next five minutes or so, Kim Kardashian having moved on to mall clothing endorsements and her own show, and sister Nicky entrapped in a brand new anorexia scandal, Paris Hilton has no one to play with. Not even her hypersexual litter of puppies. So she's prepared to do what Britney and Jessica Simpson did before her: pay someone to be her friend. Teaming up with MTV and Ish Entertainment, Paris announced the debut of her next reality show, Paris Hilton's My New BFF, in which 20 lucky boys and girls will prove to Paris that they're capable of being loyal, trustworthy pals who won't try to feel her up or plan porny video attacks mid-party. As Paris herself put it, "[I am looking for] someone I can just trust, someone who's not gonna stab me in the back like has happened a lot in this town, someone I can have fun with." But what does the winner get in exchange?

As Alli Sims learned after toiling after Britney Spears during her freakiest freakouts, hanging out with a star when they're at the height of their press coverage is good for business. After leaving Britney in the dust, Alli sold her story to Us and, according to her site, plans on launching her very own pop career. For all five of you who got hooked on Newlyweds, the name Cacee Cobb will ring a bell; she was Jessica Simpson's equally dim-witted personal assistant. After parting ways with Jess, she hooked up with Scrubs' Donald Faison, ensuring constant press coverage. And the ultimate BFF-to-star story comes in the form of The Hills' Heidi Montag, who's become arguably bigger than the show's "star," Lauren Conrad, and will soon release an album (which we will soon mock).
So come on down to parisbff.com! Where reality fame and half-naked spreads in Stuff gloriously await.

• MTV GREENLIGHTS HILTON REALITY SERIES [THR]
• WHO WANTS TO BE PARIS HILTON'S NEW BEST FRIEND? [Yahoo]

Tags: britney spears | fame game | heidi montag | jessica simpson | kim kardashian | lauren conrad | nicky hilton | nicole richie | paris hilton