Never one to miss an endorsement opportunity, Diddy has taken his partnership with Ciroc Liquor to a publicity-heightening new level. Citing not his fondness of earning Benjamins but rather his achy breaky heart as the reason behind this pragmatic endeavor, Diddy plans on launching a car service for celebrities who've had too much to drink at Opera and Les Deux and need a way home that doesn't involve cokepants or Vicodin swerves. More than anything else, we can't wait to see what the cars in question will be emblazoned with. We're envisioning that the rides will be pimped out in twead or pinstriped paint, with an oh-so-subtle 6x6 logo on the hoods stating "styled by Sean John." Which, if you think about it, would really flatter the drunken, passed out heads of Lindsay and Paris quite nicely. [Us]

Tags: cokepants | diddy | driving miss diddy | sean combs