“Intellegent” Lara Bingle To Revive Flagging Fhm Empire

We’re fascinated by Lara Bingle here at Defamer Australia, though – it must be said – largely not because of her brainpower (really, who are we kidding – it’s because of her norks).

So, we stifled more than a few guffaws when we read this morning that FHM, which is struggling for sales in the face of classier mens’ rags like GQ and Men’s Style, is apparently after Lara for a revamped style of photoshoot, to treat both model and reader with a little more intelligence.

Except, what’s that? Apparently when it comes to News Ltd, FHM and Lara Bingle, there’s no “i” in “team”, and neither is there a second one in “intelligent”:

But wait, there’s more! It are evun moar intellegent!

Oh dear. We know that News Ltd’s brilliance has little do do with FHM, but this sort of publicity – when you’ve just tanked $1m in phone sex advertising in order to lift the tone of your mag, and are talking about stories being written more “intelligently” – doesn’t really bode well for your revamp.