Fox’s Promotional Campaign For ‘Unhitched’ Goes To The ‘Seinfeld’ Well Twice Too Often
Despite the dearth of new programming options on television these days, successfully launching a new show can still be quite the challenge. Fox’s new show, Unhitched, is no exception. While it has a strong pedigree (EP’d by The Farrelly Brothers), there’s still a lot of work to be done in getting viewers to pay attention to a show that has no stars (we crush on Rashida Jones, too, but her name doesn’t exactly equate to appointment viewing). And although the show debuted strong when it aired this Sunday (Mediaweek reported a 4.5/7 in overnights, good for a 92% hold from its Family Guy lead-in), the suits at Fox are taking no chances in their promos for the show. Their latest work invokes not one, not two but THREE quotes from TV scribes who compared the show to Seinfeld. Subtle, it is not. As for its effectiveness, we’ll just have to wait and see. Oh, and for what it’s worth, we liked the pilot quite plenty. [Fox]
Despite the dearth of new programming options on television these days, successfully launching a new show can still be quite the challenge. Fox’s new show, Unhitched, is no exception. While it has a strong pedigree (EP’d by The Farrelly Brothers), there’s still a lot of work to be done in getting viewers to pay attention to a show that has no stars (we crush on Rashida Jones, too, but her name doesn’t exactly equate to appointment viewing). And although the show debuted strong when it aired this Sunday (Mediaweek reported
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