The rather amusing sook-war between Channel Nine and Channel Seven continues (while Channel Ten take advantage of their distraction to win ratings) with the news that a flashmob-esque protest outside Sunrise studios was - according to Sunrise's David "Kochie" Koch - organised by those meddling kids over at the Channel Nine house.

Protesters started chanting "Channel Seven doesn't pay" outside Sunrise HQ when Mel and Kochie were doing their trademark farewell from outside the studio just before 9am.

As the pair went to cross to Hollywood correspondent Nelson Aspen, the protesters started chanting, completely drowning out the confused-looking hosts.

After several seconds, the audio to the Seven duo was cut, and only Nelson’s voice could be heard.

Upon the camera’s return to the hosts, a security guard could be seen standing in front of the now-quietened crowd.

After an ad break, the pair appeared inside on the couch, with Mel downplaying the incident and promising the station would look into the protesters’ claims.

Kochie took it one step further however, claiming it was an ambush by rival station Channel 9’s A Current Affair about Seven’s show National Bingo Night.

He told viewers Nine had not even approached Seven for comment and that its ambush tactics were unfair.

What about National Bingo Night? We weren't even aware it was still broadcasting!

Anyway, this all led into a pretty tiresome war of words between Seven and Nine's corporate affairs types about ratings and who was copying who for whose breakfast material.

What they need to realise is that they're both shit and need to join forces in the sort of light entertainment unity not seen since Rove, Eddie McGuire and Andrew O'Keefe hosted the Boxing Day tsunami telethon.

On that day we truly believed the world had no borders.

 

Tags: au | channel nine | channel seven | industry | nooooo bingo | sunrise | today show